Eyecandy is a designer eyewear boutique that never sells the same pair (frame) twice. The brand is fun, trendy, bright, and upbeat.
Business cards and brand handouts were designed to visually represent that eyecandy ‘never sells the same pair twice’. Each business card was designed to have it’s own personalize quote, chosen by that person. There was always a rotation of several brand handouts that shared the same layout but featured a different pair of glasses matched with a unique color scheme.
Throughout the year eyecandy would host several sales. The sales all had a theme; a fresh, fun visual concept was created each time. That theme was used to design a postcard meant for existing clients, online ads, a billboard, and an email image.