Eyecandy is a designer eyewear boutique that never sells the same pair (frame) twice. The brand is fun, trendy, bright, and upbeat.
Eyecandy hosts several sales and trunk shows throughout the year. A fresh, fun visual concept was created for each one. The theme was then used to design online display ads, social media posts, a postcard meant for existing clients, a billboard, and an email.
Brand handouts were created with different glasses and color schemes, and business cards feature a personalized quote chosen by the individual to reinforce the concept of uniqueness.
*GT Creative partnership project