Festa Italiana is American’s largest Italian event of it’s kind, and Milwaukee’s first ever ethnic festival.
In 2013 a new logo, centered around food, wine, family, and tradition, was created. The logo set fourth a simple, bold new look for the decades old festival.
Using the newly created logo as visual inspiration, a custom coded wordpress website was developed. The new website is mobile friendly and more robust than their previous site. It allows the festival organizers and PR team to update the ever changing content on their own.
Every year since 2013, I’ve worked closely with a PR team to execute the many designs needed for the marketing of each years festival. Yearly design projects include:
- Theme of the year
- Organization of content for 100+ ads
- Online ads
- Print ads
- Grounds Map
- Multi panel, tabbed, grounds brochure
- Website graphics