When first approached by Ma Baensch, she was in need of a new website. Little did I know, the websites design would spark an entire rebrand. With two very distinct colors, an owner full of personality, a fish, and spongebob as inspiration a new visual brand was born. The use of new fonts, waves, and bubbles set a fun tone, for a very established, and well known brand of pickled herring.
Once the website was finalized, the logo was updated, jar labels redesigned, marketing materials revamped, new digital and print ads created, and building banners redesigned. A once conservative looking brand now visually matches the quirky tag lines and personality behind the brand.
*GT Creative partnership project
Website Design + Development