When first approached by Ma Baensch, she was in need of a new website. Little did we know, the websites design would spark an entire rebrand. With two very distinct colors, an owner full of personality, a fish, and spongebob as inspiration a new visual brand was born. The use of new fonts, waves, and bubbles set a fun tone, for a very established, and well known brand of pickled herring.
Once the website was finalized, the logo was updated, jar labels redesigned, marketing materials revamped, and new ads and banners designed. A once conservative looking brand now visually matches the quirky tag lines and personality behind the brand.